Spring into Style with IKEA

Visual Design · Interaction Design · Web Design · Responsive Design · Design Systems · Content Creation · Marketing

Brief & Goal

Designed IKEA's Spring Refresh Campaign, including an Instagram post, social media content, and a responsive landing page to engage customers during the peak furniture-buying season.

  • Drive engagement with IKEA’s Spring Refresh on social media

  • Boost traffic from Instagram to a dedicated landing page

  • Inspire customers to refresh their homes with IKEA’s minimalist, affordable pieces

My Solution

I crafted a fresh, responsive landing page paired with an Instagram campaign that echoes IKEA’s signature simplicity and sustainability. The page highlights key spring products in a clean, modern layout that is optimized for desktop and mobile, while vibrant social posts guide users seamlessly from feed to storefront.

How everything came together, my progress

1. Research

User & Market Research

  • Dug into seasonal trends, sustainability insights, and IKEA’s past campaigns.

  • Gathered customer feedback to pinpoint which visuals and messages resonate.

  • Defined core themes: natural textures, muted palettes, and minimalist styling.

2. Instagram Post & Wireframes

  • Designed Instagram post layouts in Adobe Illustrator that mirror IKEA’s functional aesthetic, soft colors, clean lighting, and practical product showcases.

  • Mapped the user journey from Instagram tap → Landing page wireframe → Product browse, ensuring each step felt effortless and on-brand.

Final Deliverables

  • Responsive Spring Refresh Landing Page
    Clean, modular design system with reusable components, color specs, and typography rules to maintain consistency.

  • Instagram Campaign Assets
    Posts showcasing seasonal products, each linked to the landing page for a unified experience.

  • Followed IKEA’s Branding Guidelines
    Campaign assets, including the webpage and social posts, adhere strictly to IKEA’s branding to provide a good brand experience

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