Pathos Productions

UX/Visual Design · Logo Design · Identity Design · Branding · Web Design

Brief & Goal

Develop branding and identity for a fictional indie game company, from logo to web presence, that underscores Pathos Productions’ commitment to emotional storytelling.

Reflect the studio’s narrative-driven focus

  • Build a memorable mascot and logo system

  • Create visuals that resonate with players emotionally

My Solution

I created a full identity suite including logo, color palette, mascot illustrations, event posters, and a branded website rooted in Pathos Productions’ narrative ethos. The logo blends a stylized mascot with custom lettering to evoke empathy and intrigue. A rich, moody color palette and hand-drawn textures carry that emotional tone across posters and web graphics.

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Process

1. Thumbnails

Researched indie and AAA studio branding. Early sketches explored mascot-driven marks paired with expressive typography.

2. Digital Iterations

Refined the mascot icon, tested typeface pairings, and settled on a deep, evocative color scheme, iterating until the mark felt both playful and poignant.

3. Website Design
Built a responsive homepage prototype featuring animated mascot elements, narrative-focused header graphics, and a modular layout that adapts to mobile and desktop while staying on-brand.

4. Branding Guidelines
A concise guide covering logo usage, color specs, typography rules, and illustration treatments, ensuring every application stays true to Pathos’s emotional narrative.

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