Social Media · Marketing Design

City College of San Francisco — Visual Media Design Instagram

Social Media Strategy · Content Creation · Team Leadership

Role: Social Media Manager (Team of 3)

What I Do

  • Plan the Grid: Build monthly content calendars that balance student showcases, event promos, and design tips.

  • Create & Capture: Shoot photos, design motion graphics, and write punchy copy—keeping every post on-brand.

  • Team Lead: Coordinate two student creators, set weekly briefs, and give quick design feedback so the feed stays cohesive.

  • Engage Daily: Reply to comments, re-share student stories, and schedule Q&A polls to keep the community buzzing.

Highlights

  • Grew follower count by consistently spotlighting student projects and department events.

  • Maintained a visually unified grid through consistent color palettes, typography, and image treatments.

  • Streamlined workflow with shared Notions, Canva files, and Adobe CC libraries, cutting turnaround time in half.

The result: an Instagram presence that feels as creative and polished as the work coming out of CCSF’s Visual Media Design program.

Grid

Post

Reels

UC Davis Asian American Studies — Marketing & Outreach

Social Media · Email Campaigns · Print & Web Collateral · Student Support

Role: Academic Community Counselor & Lead Designer
Goal: Grow program visibility and drive enrollment while keeping the department’s welcoming, community-first voice.

My Impact

  • 15 % Enrollment Boost through targeted email sequences, print flyers, and refreshed web content.

  • Multi-Channel Strategy—monthly newsletters, Instagram spotlights, and poster campaigns—kept students informed and engaged.

  • Weekly Consultations with prospective and current students ensured the marketing matched real needs and questions.

Why It Worked

  • User-First Copy: Clear, friendly language answered “Why Asian American Studies?” up front.

  • Consistent Visual System: UC Davis blues paired with warm gold accents for instant recognition.

  • Data-Driven Iteration: Monitored open rates and on-site clicks to refine send times and messaging.

More of My Design Adventures

  • Case Studies

    Check out my case studies!

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  • School of Arts, Communication, and Languages Logo

    Client Work · Visual Design · Logo Design · Branding · Typography

    City College of San Francisco’s School of Arts, Communication, and Languages logo capturing creativity, diversity, and inclusion.

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  • Spring into Style with IKEA

    UX/UI Design · Design Systems · Responsive Design · Marketing

    Conducted user and competitor research to create a social media campaign and a responsive webpage for IKEA's Spring Refresh Campaign, including an Instagram post, social media content, and a responsive landing page to engage customers during the peak furniture-buying season.

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  • Masterworks Chorale Winter Concert

    Client Work · Visual & Graphic Design · 3d Illustration · Typography

    Designed a poster and assets to promote and enhance engagement for the Masterworks Chorale’s Winter Concert

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  • Pathos Productions Branding

    Client Work · UX Design · Visual Design · Logo Design · Branding · Illustration

    Branding an indie game studio crafting emotionally immersive experiences.

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  • Festival of Moving Images Poster

    Client Work · Visual & Graphic Design · Typography

    Poster for the City College of San Francisco’s Festival of the Moving Image showing the outstanding media work of students in the Broadcast Electronic Media Arts and Cinema programs.

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  • City Shorts Film Festival Poster

    Client Work · Visual & Graphic Design · Illustration · Typography

    Poster for the City College of San Francisco’s Cinema Department City Shorts Film Festival.

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  • Ragazza Menu Redesign

    Visual & Graphic Design · Typography · Branding

    Ragazza is a beloved Italian restaurant in San Francisco, this menu design is to enhance the dining experience and reflect the resturant’s warm, inviting atmosphere.

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