Lumix

Skincare that speaks softly.

Lumix is a visual identity concept for a skincare line made with sensitive skin in mind, where clarity, calm, and confidence take center stage.

Designed for people with delicate, eczema-prone, or acne-sensitive skin, Lumix explores how visual design can convey softness, trust, and hydration, without sacrificing elegance or simplicity.

Role

Brand Identity Design
Packaging & Layout Design
Visual Direction
Typography
Logo Design
Label Design

Tools

Illustrator
Photoshop
Photography

Brief & Goal
Most sensitive-skin products feel either overly clinical or visually underwhelming. I wanted to create a skincare system that feels soothing, trustworthy, and beautiful, like a cool breath of calm.

My Solution
A soft, water-inspired identity system with minimalist packaging, color-coded accents, and intentional white space, designed to feel as gentle as the products themselves.

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Visual Identity

Social Media Assets

Reflection

Designing Lumix was all about finding that balance between gentle and luxe. I wanted the brand to feel calming and trustworthy, like something you’d actually want to use on sensitive skin. I drew inspiration from textures like water and soft light, and tried to make everything feel cohesive, from the labels to the social media posts.

It was fun figuring out how to keep things looking clean but still playful. I leaned into soft colors, handwritten touches that still felt elevated. If I had more time, I’d explore outer packaging mockups and perhaps some web design to bring it all together.

More of My Design Adventures

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  • Masterworks Chorale Winter Concert

    Client Work · Visual & Graphic Design · 3d Illustration · Typography

    Designed a poster and assets to promote and enhance engagement for the Masterworks Chorale’s Winter Concert

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  • Festival of Moving Images Poster

    Client Work · Visual & Graphic Design · Typography

    Poster for the City College of San Francisco’s Festival of the Moving Image showing the outstanding media work of students in the Broadcast Electronic Media Arts and Cinema programs.

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  • City Shorts Film Festival Poster

    Client Work · Visual & Graphic Design · Illustration · Typography

    Poster for the City College of San Francisco’s Cinema Department City Shorts Film Festival.

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  • Ragazza Menu Redesign

    Visual & Graphic Design · Typography · Branding

    Ragazza is a beloved Italian restaurant in San Francisco, this menu design is to enhance the dining experience and reflect the resturant’s warm, inviting atmosphere.

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  • Social Media/Marketing Design

    Visual Design · Marketing · Branding · Social Media · Engagement · Motion

    Some of my favorite social-first graphics and campaign pieces that that drive clicks and likes.

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