Ragazza Menu Redesign

Visual Design · User Research · Typography · Hierarchy · Branding · Menu Design · Layout

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CLIENT

Ragazza, a restaurant in San Francisco

BRIEF & GOAL

For this project, I was tasked to create a menu that guides diners effortlessly through appetizers, mains, and desserts, while honoring the owner’s story and neighborhood charm.

  • Improving readability and visual hierarchy

  • Streamlining item discovery and navigation

  • Retaining Ragazza’s warm, familial brand personality

MY SOLUTION

I overhauled Ragazza’s menu with a clean, two-column layout and clear typographic hierarchy, large category headers, descriptive subheadings, and price alignment for instant scanning. To weave in the restaurant’s heritage, I commissioned simple line illustrations drawn from family photos on their walls. The result is a menu that feels both polished and personal, making every dish a story waiting to be tasted.

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