Festival of the Moving Image

Client Work · Visual design · Promotional Design · Typography

Client

City College of San Francisco Cinema & Broadcast Electronic Media Arts Departments

Brief & Goal

Create a poster that reflects the festival’s “Action Reaction” theme

  • Create an arresting poster that stands out on campus and online

  • Drive ticket sales by engaging film buffs and casual passersby

My Solution

I wanted the poster to scream “Action Reaction,” so I froze the moment a cue ball smashes into a rack of pool balls—simple, bold, and instantly dramatic. I leaned into deep burgundy and ivory for high contrast, then angled the type to mimic the balls’ trajectories, guiding the eye across the design. Subtle grain and lighting effects give it that cinematic feel, while the clean layout keeps event details front and center.

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festival of moving image mockup.jpg
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Process

1. Thumbnails

3. Digital Iterations

2. Sketches

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