Logo for the CCSF School of Arts, Communication, and Languages
Client Work · Visual Design · Logo Design · Typography · Branding
Client
Erin Denney, Dean of the School of Arts, Communication, and Languages at City College of San Francisco
Brief & Goal
I was tasked with creating a logo that felt creative and welcoming, something students would spot and instantly connect with ACL’s spirit of innovation and community.
My Solution
The ACL Logo brings art communication and language together in a simple, creative design. I used clean shapes and a balanced color palette to make it approachable and easy to recognize. The design is flexible enough to work across different platforms while still feeling unique and meaningful. It’s a logo that represents the different departments' connection, interdisciplinary nature, and creativity, perfect for ACL’s mission to inspire and engage through art and language.
How everything came together
1. Concept Thumbnails
3. Color Explorations
2. Digital Iterations
4. Final Deliverables
ACL went with this logo because it strikes the right mix of creativity, clarity, and versatility—bringing all departments together under one cohesive mark. To keep things consistent, I put together a handy logo guide with color specs, do’s & don’ts, and sizing rules so it always stays on-brand and aligned with ACL’s mission.
More of My Design Adventures
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Case Studies
Check out my case studies!
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Spring into Style with IKEA
UX/UI Design · Design Systems · Responsive Design · Marketing
Conducted user and competitor research to create a social media campaign and a responsive webpage for IKEA's Spring Refresh Campaign, including an Instagram post, social media content, and a responsive landing page to engage customers during the peak furniture-buying season.
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Masterworks Chorale Winter Concert
Client Work · Visual & Graphic Design · 3d Illustration · Typography
Designed a poster and assets to promote and enhance engagement for the Masterworks Chorale’s Winter Concert
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Pathos Productions Branding
Client Work · UX Design · Visual Design · Logo Design · Branding · Illustration
Branding an indie game studio crafting emotionally immersive experiences.
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Festival of Moving Images Poster
Client Work · Visual & Graphic Design · Typography
Poster for the City College of San Francisco’s Festival of the Moving Image showing the outstanding media work of students in the Broadcast Electronic Media Arts and Cinema programs.
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City Shorts Film Festival Poster
Client Work · Visual & Graphic Design · Illustration · Typography
Poster for the City College of San Francisco’s Cinema Department City Shorts Film Festival.
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Ragazza Menu Redesign
Visual & Graphic Design · Typography · Branding
Ragazza is a beloved Italian restaurant in San Francisco, this menu design is to enhance the dining experience and reflect the resturant’s warm, inviting atmosphere.
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Social Media/Marketing Design
Visual Design · Marketing · Branding · Social Media · Engagement · Motion
Some of my favorite social-first graphics and campaign pieces that that drive clicks and likes.
